I firmly believe that 2012 is really going to be the year where community becomes empowered.
The power to make change is right in front of us, while our Governments wrestle backwards and forwards on how to fix the economy, we cannot forget or put to one side the basic human needs of our citizens, for the thinking that we will get back to that later once the money starts flowing again is a dangerous and flawed game.
Over the last four years ironically during the worst recession since the great depression many companies have come to be with their mission and values to be of a social purpose, the lines between Profit and Non Profit really have blurred and in some cases disappeared.
Using my own example of BAMBINI, I wanted to not only start something that is aimed directly at fixing a problem, in our case child poverty, but at the same time creating a pro social enterprise that can leverage our For Profit brothers and sisters giving them a vehicle to further their social focus and beliefs and at the same time creating a model that charity and business can co exist very easily and make It sustainable for a long time to come.
In a recent survey a staggering 85% of consumers said they would buy from a company that has a social benefit attached to it.
Consumers are now actively promoting, seeking out and buying products from companies that have a social or giving component to them, and now with the technology and explosion of social media now more than ever companies can reach a huge audience that cares faster than ever.
It used to be you would have a career, make some money and then in the second half of your life donate some money or join the board of a Non Profit. Modern companies and charities alike are joining forces to benefit each other doing major good in the world, creating jobs and social sustainability at the same time.
Get Informed. Get Involved. Join The Movement.